Sport Vision and SAP – a game-changing digital transformation

By implementing SAP ERP, Sport Vision streamlined operations, optimized inventory management, and enhanced customer engagement, ensuring a seamless shopping experience across nine countries.

35 %

improvement in inventory management

9

countries covered, integrating Sport Vision’s regional operations.

50 %

improvement in targeted marketing accuracy,

How SAP reshaped Sport Vision

A strategic leap toward digital transformation

Sport Vision launched an SAP ERP rollout in Bosnia and Herzegovina as a key step in its broader digital strategy. The goal was to modernize operations, integrate key business areas, and create a scalable foundation for future growth. This initiative set the stage for a fully connected retail ecosystem.

Standardization, compliance, and transparency

By implementing SAP ERP, Sport Vision unified business processes across multiple markets, ensuring financial consistency and operational efficiency. The system also enhanced regulatory compliance, helping the company navigate complex local tax and legal frameworks while improving financial reporting and transparency.

A groundbreaking transformation in Sport Vision’s history

Spanning from October 2018 to November 2019, the project was one of the biggest digital shifts within the company. With its large scale, intricate market challenges, and regulatory hurdles, the rollout became a benchmark SAP implementation, proving the power of systematic planning and execution.

Implementation Challenges

  1. Complex legal and tax compliance requirements in Bosnia and Herzegovina.

  2. Integration of various business solutions into a unified SAP architecture.

  3. Ensuring seamless operations during Go-Live, with minimal disruption to retail stores.

  4. Driving user adoption and overcoming resistance to change.

The best Go-Live is the one no one notices

“This was my second major SAP project as a Project Manager, and it was a huge challenge. We experienced ups and downs, but our team always stayed aligned toward the same goal. The energy and dedication of our colleagues were extraordinary. On the morning after Go-Live, our Retail Director said, ‘Congratulations everyone, the stores are running smoothly – they didn’t even notice the transition last night!’ That moment made all the hard work worth it.”

Nenad Milenkov

Project Manager, Sport Vision Group

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